How bad reviews can harm a business
The power of the web when it comes to business has been known for a long time when it comes to the amazing reach and cheap communication capabilities, but the real impact it has is just now being realized. The social aspects of the web have created a completely new beast online, in that online reputation about your products or business is no longer directly under your influence – the marketplace and your customers will play a major role in shaping how your company is seen and how well you are able to succeed. This is a big shift from even just a couple of years ago, and making sure you are getting as many positive reviews (while going about smart bad review removal) is mission critical.
Negative reviews online can have a crippling effect on your business
When you’re setting out to make an impact on your marketplace you need to understand that for the most part you are an unknown entity and your prospects will be rightfully wary of anything you promise in your marketing. The modern day customer is super savvy and understands that your marketing is designed to do one thing and one thing only – get them to pull out there wallet and hand over their hard earned money. And while many don’t necessarily have a problem with this, they need to know they can trust you – and nothing does more for trust (or to cripple it) than reviews from people that have already done business with you.
This means that online reputation management should be a major concern of yours and you need to make sure you either handle it yourself or leave it in the trusted hands of professionals
Taking care of your reputation management is a big task today, especially because of the 24/7 365 nature of the internet. While you might be able to tackle some of the most egregious attacks on your reputation there will never be enough time in the day to go after them all, so hiring a firm to handle this is one of the smartest decisions you could make. This allows you to free up your time and effort to make real progress on your business and do high leverage things like improving your product or service, taking the negative reviews in as fuel for change. The worst thing you could do is ignore the problem, so make sure you have a plan in place to take care of this important piece of modern business.
This article was written by Mark Hall who uses gotjuice.co.uk for his own companys reputation