SXSW The Highlights Of 2013

SXSW is the highest revenue-producing event in Austin; estimating at  $167 million economic impact in 2011. The event is held every year in the Austin Convention Centre. It Music, Film and ‘Interactive’(emerging technology).

The event was first held in 1987 with 700 attendees (although they expected only 150). This year (2013), 30 621 paying attendees were present and about 2 286 acts performed.

The event grows bigger every year. Many bands and acts who performed their for the first time, have gone on to make it big in the industry. Here are some highlights of the SXSW Conference 2013.

The Incredible Burt Wonderstone

This big-budget film premiered at the SXSW Film festival this year. The comedy is directed by Don Scardino and written by and written by Don Francis Daley. It is about a young boy, Albert, whose mother gives him a special magic trick set because he is continually harassed by bullies. The boy begins to study the video and practices the tricks. He and a classmate then begin to practice together and later on start doing acts.

Evil Dead

This film Also premiered at SXSW. This is a horror film co-written and directed by Fede Alvarez. It is a remake of the film The Evil Dead, released in 1981. It is about five friends who become holed up in a remote cabin, where they discover Naturom Demono.


This documentary is directed by Andy Capper. The rapper Snoop Dogg travels to Jamaica to emerge himself in the Rastafarian culture. He then releases his first reggae record.

Spring Breakers

Stars include Vanessa Hudgens, Selena Gomez and Ashley Benson. The film follows four girls who go to jail for robbing a restaurant. They get bailed out by a drug and arms dealer who expects them to do some dirty work.

Music acts

Charli XCX, Anamanaguchi,Marnie Stern, Shugo Tokumaru, Hands, Cloud Nothing, were some great music acts at the festival. This year SXSW launched a the ‘Grulke Prize’, in honour of their friend and colleague, Creative Director Brent Grulke who passed away on August 13, 2012. The prize consists of three categories: Developing US Act (won by Haim, a quartet consisting of three sisters and a mister from San Fernando Valley), Developing Non-US Act (won by CHVRCHES, a band from Glasgow, Scotland, who debuted this year at the SXSW), and Career Act (won by The Flaming Lips, who debuted the new album, ‘The Terror’, at the SXSW music festival this year).


Every year at the the SXSW, some of the newest, hottest applications are displayed. This year was no different. Here are some the best:

Forecast: This Android and iPhone app asks users to make ‘Forecasts’ (what they plan to do at a certain time). These forecasts are broadcasted to their friends as an informal invitation to join them

Sonar: It uses Foursquare, LinkedIn, Twitter and Facebook to tell you who is nearby and how you are connected.

Pixable: This app consumes photos from your Twitter and Facebook feeds and sorts them into piles, to make them easier to view and interact with.

Each year this event just gets bigger and better, bringing us the best of music, movies and the best application. I don’t know about you but I am certainly looking forward to what this festival will bring us next year.

Leandre de Bruyn is working for the leading EPiServer CMS partner in South Africa, Karma Digital Media.


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