5 Ways to Make Your Business Presentation Stand Out

If you’re getting ready for a business presentation, I am sure you are looking for ways to make it stand out. You know that your bosses, your coworkers, or you potential clients have already seen hundreds of presentations. They may have already sat through several presentations even just that day. So you don’t want to bore them to death, and you don’t want to present them with a presentation that is just like all of the others that they’ve seen. You want to have a presentation that will stand out, and that will keep your audience interested.

Here are 5 ways to make your business presentation stand out:

1. Get Personal

Especially if you are presenting to people that you don’t know, spend some time in your presentation to let your audience get to know you. Show a few slides about your family, your interests, your upbringing, your hobbies. Share with them the things that you love and are passionate about, the things that are important to you, and the things that make you unique. Let your audience get to know YOU before you try to get them interested in whatever product or idea that you are trying to present to them. This doesn’t have to be a long, drawn out thing (in fact, you shouldn’t spend too much time on this). But if you are able to spend just a minute or two to help your listeners care about you and feel that they know you a bit, they will be more inclined to care about what you are presenting to them and actually want to listen to you.

On the other side of getting personal, also try to get personal with your audience. Get to know them. Get them involved in your presentation. Call them by name; ask them questions. Ask for their help. Getting them more involved will not only help to keep their attention, but it will give them warm and fuzzies that will make them like you even more.

2. Get Creative

Remember, your audience has sat through more presentations than they can remember. So, try to find ways to get creative. This will help your audience to be more involved and interested in your presentation, but it will also help your presentation to truly stand out in their minds and make it a presentation that they will remember.

If you don’t have to use a powerpoint presentation, then don’t. Find other ways to deliver the material to your audience. Have posters and banners created for your presentation and bring them with you to help illustrate your products or ideas. These posters will stand out better in your audience’s mind better than a traditional slideshow. If you do have to use a computer presentation, find a different format other than powerpoint to use, or spice up your slides a bit.

Also find other ways to be creative with your presentation. Bring candy and reward your audience for participation. Tell a story, have a contest, wear an interesting costume. Think outside of the box, and have fun with it!

3. Make Them Laugh

Make your audience laugh! Even in a very serious business meeting, a few laughs or simple jokes will help ease the tension (and boredom!) and create a better environment and atmosphere for your audience. These laughs will also give you and your audience a better common ground, so you will all feel more comfortable with each other.

4. Get to the Point

Again, your presentation isn’t the first, nor the last, presentation that your audience will hear. So keep it as short and sweet as possible, and get to the point! If you can explain a concept using two sentences instead of 5, do so. Leave out any unnecessary information. Don’t drag things out. Don’t over-explain. Explain the key points and benefits, and then let your audience be on their way. They will appreciate your willingness and ability to get straight to the point, and the fact that you respect their time.

5. Look Them in The Eye

And last but not least, don’t forget to look them in the eye! If you are just staring at the screen or at your shoes, this will not only bore your audience (remember, you want to engage them and keep them interested!), but this is also a sign of poor self confidence, and that is not a good thing. So be confident, and look your audience in the eye.

Nicole writes for Snap Business Printing, Design, and Marketing Services. Find a Snap poster printing location.


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