Traditional billboard advertising methods typically used vinyl, paper, or mechanical components before the age of digital dawned. Nowadays, technological advances have transformed outdoor advertising by means of LED billboards. So, what is an LED billboard then? A light-emitting diode (LED) is a semiconductor light source. LED billboards present advertisements on digitally automated screens, rather than being printed or painted as with conventional billboards. LED billboards offer certain benefits that conventional billboards simply can’t match. These abilities include animated ads, and the fact that this billboard can display multiple ads on the same signboard.
Probably the most important advantage of LED billboards is their ability to render high quality ads. By integrating video, LED billboard are able to produce ads that are much more appealing than a simple, static billboard. In some cases, a full-length TV commercial can even be displayed on a LED billboard. This allows advertisers to convey a more focused and lengthier message, particularly if the LED billboard is placed in an area with high foot and vehicle traffic.
The fact that businesses can now display multiple ads with a single sign is an additional benefit of advertising with LED billboards. When using conventional billboards, the featured advertisement had to be removed before a different ad can be displayed. Obviously, mechanised billboards are an exception to the rule. These billboards can show a maximum of three ads within minutes of each other, but these billboards can’t be animated. With LED billboard, there is no restraint on how many advertisements can be displayed. If you want to change the ads on a LED billboard, it is can be done with a few clicks of a mouse.
And lastly, with LED billboard advertising it is possible to advertise in places that aren’t usually associated with advertising. For example, animated ads can now be placed on buildings or. Manhattan’s Time Square and London’s Piccadilly Circus are example of where LED billboards are implemented on the sides of buildings. They are also very popular in high-tech economies like Japan. LED billboards occupy less space than the more bulky, traditional billboards, which make them easier to position on buildings. Billboard are a very good marketing tool for businesses, since clients can see relevant ads at the entrance of their store, to start tweaking the customer’s attention. This is an excellent way to lure clients into your store or business?
LED billboards are an exceptionally beneficial option for businesses that can afford to install it. Not only is the process of changing ads much simpler, but it LED billboards allows for more ornate ads to be displayed. LED billboards haven’t completely been replaced conventional billboards, but they are rapidly gaining popularity.
Muun-unit is a hippie, eco-warrior, and nature-loving kind of guy – who enjoys travelling the world and cooking gourmet dishes. He is passionate about everything “green” or eco-friendly, and believes that everyone should do their part in conserving our beautiful environment.