Trade shows are a tried and true method for getting your company major exposure in your industry. Trade shows provide the opportunity for you to meet face-to-face with your clients. Ideally you want to make a visual statement that clearly shows off your company, your mission and what you do best to potential clients. For this reason it’s important to have an exhibit design that is attention grabbing because it will be the first impression of your business.
Throughout 2012 and in 2013 (so far) there have been some great example of business putting their best foot forward with innovative designs that are eye catching, send a message and successfully draw in trade show attendees. Use the below examples as inspiration for making your own trade show exhibiting experience a successful one.
2013 has just begun but already we are seeing impressive booth designs. At the Religious Education Conference held February 22 at the Anaheim Convention Center in California, Saint Mary’s Press, publishers of children’s bibles and catholic textbooks, displayed an exhibit that clearly represented their brand.
They made use of their large booth space by having both a presentation area and product area. Their product area made use of the primary colors in their logo, giving off the idea of children’s education, but remained sophisticated with custom fabric structures. Their presentation area featured interactive tablets and LCD screen, all presented in an old world theme. The whole thing was driven home by an oversized replica of a Children’s Bible created with custom tension fabric graphics.
Some of the most create booths look at their product and figure out the best way to incorporate it into their display to create a WOW factor. Metrflor did just that at the recently held Surfaces 2013 held in Las Vegas. The show’s focus is on interior design. Metroflor is a provider of all types of interior flooring and used this to their advantage. While their booth design was simple and clean, displaying products on sleek aluminum extrusion structures, they used their own flooring options, displaying both the beauty and durability of their products.
Just because it’s 2013 doesn’t mean we can’t still be inspired by intelligent designs from last year. A design like Amada’s booth at IMTS 2012 is one not to be forgotten. Amada had a large booth space at the show, however their location was far very far back in the exhibit hall. To avoid being overlooked they created a design that would draw visitors in from the very front of the hall with a tall tension fabric display. The white fabric display was used to project movie video on which caught the eyes of attendees from the front of the hall. Once there Amada encouraged them to stay with a seated presentation area, as well as lounge area in the middle of the booth with refreshments to encourage conversation.
Some exhibits are a good reminder that sometimes a very “out there” booths can really pay off. Done just right, your booth can leave a leave lasting impression. For example, at last year’s Salone Internazionale del Mobile Brunner GmbH constructed a real one of a kind exhibit. Another example of the amazing, creative designs that can be created with your own products, Brunner used their own chair design to create a surreal space, with color floating chairs. The use of mirrored walls made the space look larger than it was, and the shine gave it a sleek, futuristic and modern look with a playful edge.
About the Author: Michael Klein has been writing articles about trade shows and conventions for Nimlok Trade Show Displays for more than 5 years. When not writing, Michael loves to play guitar or practice his golf game at the local range.