As a ghost writer, promoting your work and your services is important for your success. You want to make sure that you’re generating interest in yourself in order to gain new jobs, and you want to make sure you’re marketing yourself to the right audience.
Some people find great success in marketing their ghost writing abilities by dishing out money into marketing tactics, but if you don’t have a marketing budget, it doesn’t mean you’re not going to find success. The following tips will help you learn how to market your ghost writing services on a zero dollar budget.
If you’re not already on LinkedIn, you need to do so now. This professional social network is free to join, and it allows you to portray your qualifications in a public setting. The more detailed you can be in your profile will help those interested in a ghost writer more easily find you. Plus, you can use LinkedIn to search for ghost writing jobs or search companies or individuals you want to work for. You can also join groups that are dedicated to ghost writers and use these groups to network yourself or learn other valuable tips from other ghost writers.
Use your other social accounts.
Social media is another free tactic you can use to market yourself. Make sure that your friends and followers know about your talents and ask them to pass your information along to anyone they know that could use it. Obviously, you don’t want to bombard your social friends, as they may become annoyed with your antics, but you can certainly remind them every now and then.
Along with pushing out your own needs, use social media to connect with other people that can benefit you. For example, follow companies or individuals you know that could use a ghostwriter, or follow other ghost writers in order to gain tips and insight from someone in the same field. You can always reach out to companies or individuals through social and ask if they have a need for a ghost writer and offer up your services.
Make a website.
Most people think that creating a website costs money, and while having a great website with your own personal URL may cost money, having a basic website does not. Sites like Webs.com, Google Sites and Weebly allow you to create a basic website from a pre-built template. You may not have much control over the design and functionality of the site, but it still gives you an online presence without dropping a dime.
No matter if you’re creating a website or blog, make sure that you include information about your qualifications, skills and past experiences in order to generate more interest in your services. You may also want to include a portfolio of work you’ve done as long as it doesn’t negate any confidentiality agreements you may have signed with past employers. You then want to make sure that your website or blog is linked on all your social accounts to help generate traffic.
Jacob Smith is a freelance writer and avid blogger from Nashville. He is currently writing about the best online prooing tools available.